For me Urban Decay are a middle brand, they aren't as cheap as high street brands like Rimmel and Max Factor but not as extreme as Chanel and Dior. For me UD are in the same price bracket as Benefit. They are an up and coming brand with a client age of late teens to early 30's. Urban decay offer fanatics sizes of the product for the money.
However a mac eyeshadow is 1.5g and is only £13 where as Urban Decay is the same gram but its a pound more being £14. In my opinion i think Ud eyeshadows are better than mac so worth the extra pound.
Some products for Urban decay are fantastic prices where as some I feel they are taking the mickey.
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