One look that really stood out for me that I think would be a huge influence on Urban Decay would have been Versace's makeup done my Pat McGrath.
McGrath said Versace wanted a rock and roll edge that is in all of the collections but still that element of sexiness to shine through. She wanted the eyes to be the main focal point of the makeup look at what you are drawn in to. This look is edge and pushes boundaries just like Urban Decay try to do it wouldn't surprise me if they do a campagain with a diffdrent shaped eye liner.
Hair in a lot of shows this spring had featured messy hair or natural hair. Just like in Versace again and also shown in Chanel with messy plaits with flowers in the hair. Urban decay would be all for this as they love the idea of leaving stuff natural and see what happens with it like the decaying city we live in. I think this kind of hair style would suit a shoot for the day time makeup look representing effortless beauty.
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